Why You Need Social Media Marketing For Your Business

In this new age of Facebook, Instagram and Twitter, everyone is using social media. It doesn’t matter if you run a small local shop or a big national company. Social media marketing is an essential part of your strategy. It plays a vital role in growth of a brand. Here are a few reasons that why social media marketing should be an integral part of your business.

1. Connecting to your customers

Social media is a good way to engage and interact with more customers. The more you communicate with the with the audience, the more chances you have of conversion. It’s a good way of getting feedback so that their wishes are known and their interests are catered with ease. Thus, your brand will reach to a bigger audience and gets itself established without any hassle.

2. Traffic benefits of social media can be dramatic

A single link on a social media platform can drive over 20,000 visitors in one weekend. Since the number of social media user is increasing everyday, companies are getting more advantages of it. The current trend of “recommended” or “related” ads on social networking sites can increase daily page views from single digit to hundreds. Who wouldn’t want the benefit of that?

3. A strong social media presence builds brand loyalty

A report published by Texas Tech University found out that brands with active social media profiles have more loyal customers. When you’re engaging the public on social media, you’re building public connection and rapport. You are taking time to provide your followers with useful information. That shows customer you value them. And in a competitive market that can make a huge difference.

4. Increased SEO rankings

Social media presence has become a vital factor in calculating rankings. These days, SEO is required to secure a successful ranking and requirements are varying. Therefore, only optimizing your website and updating your blog would no longer be enough. Businesses sharing their content on social media are sending out brand signal to search engine that speaks your brand validity, integrity and consistency.

There is no denying that social media marketing has many advantages for start-ups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, improved brand loyalty, healthier customer satisfaction and more. The earlier you start, the faster you see the growth in your business.